Vietnam’s Bikini Airline Proves Unsurprisingly Profitable

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VietJet Air, Vietnam’s only privately-owned airlines, has worked up quite a stir in the aviation industry with its young, attractive, bikini-clad flight attendants. Female VietJet employees don colorful bikinis and even put up an inflight performance for their customers, mostly during inaugural flights to beach locations. The marketing gimmick has earned the company huge profits, and plenty of criticism to boot.

These ‘bikini performances’ are not a standard practice on all flights – they’re more like a featured bonus on certain routes. One of the earliest shows was staged on a 2012 flight from Ho Chi Minh City Saigon to the coastal city of Nha Trang. As reported by ABC News, “Clad in vaporous string bikini tops and sarongs that flaunted the company colors of red and yellow, young, beautiful women filed down the plane’s aisles for a bikini show.”